Hello my fellow McBloggers,
Gather round one and all and you will hear a tale of beverage deception that is so subliminally seductive that even the keenest eye may be fooled by the subtlety of its camouflage. What I am talking about here is the American soda cup and our perception of how much of that delightfully carbonated liquid we allow ourselves to drink.
I don't know how many of you clicked the Well Quiz link at the end of the NYT article, but I did, and I think you should. Even though I overestimated to compensate for the lack of perception that the author spoke about, I was wrong more often than not. That simple quiz was enough to convince me. Either by design or by default, people routinely underestimate the amount of soda they are subject to consume while leisurely mouthing those wonderful extra-long, extra wide straws that are so thoughtfully provided for thirsty customers.
The Well Quiz would be an excellent teaching opportunity that could encourage students to think about some of the automatic choices we make in regard to our diet. I have a few ideas about teaching opportunities that emerge from the NYC soda ban, but I will save those bits of creativity for class.
Now let me take a moment to speak generally about my opinion on the NYC soda ban issue. I think that the ban is nothing more than a spacer, artfully creating a three-way gap between consumer desire for satisfaction, corporate desire for profit, and community concern for public health. In other words, this ban has the capability to give consumers pause. A moment to consider if what we
want is really what we
need. If there is truly a need for four or five servings of soda, it becomes a simple matter of choosing to purchase a 2-liter and a cup of ice. If there is no real need, (is there ever a real need for soda, beyond the type defined by addiction?), then what is the harm done by sipping, (or throwing away), a few less ounces? The plain answer to that is "No harm done at all". In fact, over time, it could actually help.
I think it is important to note here that there is an American culture of excess. There is something slightly out-of-whack with our comfort level with waste and abuse in general. Doesn't matter if we are talking about water (yup, that's in soda), or energy, or food, as a country we are estranged from conservation and/or moderation.
It is a "Big Gulp" society.
The NYC soda ban could be one tiny step towards normalizing the American perception of how much is too much. People need a fair representation of normalcy. Eight ounces is a serving size, it even says so on the can. Yet almost every soft drinks choice begins with more than one serving. The rest of the world consistently consumes (buys) soft drinks at serving size. Only in America does our culture of excess permit the existence of a "Big Gulp". Is it fair or ethical to represent 3, 4, or even 5 times a serving size as normal? With the growing problems of juvenile and adult diabetes, as well as obesity, is it smart to continue to cultivate an attitude of "I can eat (drink) whatever I want"? As a nation, we would be wise to recognize that there are already rules that limit the harm we can do to ourselves. Speed limits, seat-belt laws, and smoking bans are all irritating reminders that we don't always act in our own best interest. What's wrong with pointing that out about soda?
I'm just saying.
Until next time, I remain...
Simply Serious